The Target Audience of My AS Coursework

for the coursework i completed last year, I believe that the target audience was young adults, aged around 18-28. By choosing this target audience it meant i was able to include all the components found within the horror genre in my product, and it would be age appropriate for the people watching it.

The demographic of this audience would most likely be the C2 bracket, which includes students and skilled manual workers. because of the age of our target audience we can safely assume they wouldn't be advanced enough in their carreer to be included in the higher brackets.

In terms of the psychographic of our target audience, this can be divided into the sub-catagories of the Youth orientated psychographic. This includes Trendies, Egotists, Puritans, Innovators, Rebels, Groupies and Utopians. For the coursework i completed last year, i'd say our audience fits into the Rebel, and Egotist catagories. These are made up of people who seek pleasure, often by breaking the rules, e.g. bullying or skipping class in school, and people who want the world to be as they see it, so will rebel against all the rules and do what they want.

The reason i feel that this is our target audience is because horror films often go against the social conventions of what is right and wrong. They tend to push boundaries and break rules, and often have strong messages about changing the world. An example of this can  be seen in the Saw series, where the main character aims to make people cherish their lives, but uses rather painful methods.

Horror has a very specific audience as many people find that violence and gore is too much for them to handle, or they do not agree with showing things like that in the media, or they do not understand the plot and the reasonings.