The Target Audience of my A2 Coursework

For my A2 coursework, the target audience we are aiming for are young adults between the ages of 15-25. Based on the idea we have drafted so far, we feel like the content of our film would appeal to this age group the most. For example, we plan to start our short film with a scene featuring 2 people on their journeys to college, the boy's journey being fast paced and intense, around long country roads on a motorbike, and the girl's simple and relaxed.

We feel that our target audience are likely to experience something of this sort in their day to day life, as the age range specified can include a large proportion of students. This means they are able to relate to the film from the start, and will be able to think about the events happening in relation to their own journey, looking for similarities and differences. This idea could take inspiration from Reception Theory, in which audience is considered as each individual, who will take their own meanings and messages from media, making it relatable for themselves.

Having done some research into psychographics, we found several youth-orientated categories that could be applied to our target audience:

• Utopians- this type of person just wants the make the world a better place. I feel that they would be part of our audience as the male character's only aim in our short film is to get to the girl in order to protect her, and therefore make everything all right. this would appeal to the Utopian's kind nature.

• Trendies- This kind of person aims to look 'cool' at all times. I think they would be able to relate to the male character in our short film, as he does appear very cool as he speeds through town on his motorbike. They would see him as a bit of a rebel but not so much that they feel he should get into trouble for his actions. They may look at this character with admiration, and aspire to be as cool as he appears. Also, we rarely get to see the character's face (due to most camera angles being POV shots), so the perceived "coolness" of the character would not be based upon looks as is normally the way.

• Puritans- this category of person should be able to associate with the female character in our short film. Her life is shown to be lovely and simple. She sticks to all the rules and doesn't seem to get into any trouble. Puritans wish to feel virtuous, so this "goody two shoes" persona should fit right with them. Also, it is common for people of this kind to be bullied during school, and it may always seem as if they are down on their luck. This also applies to our female character so there is a lot for them to relate to within our short film.