One reason short films get made is because aspiring filmmakers want to test out ideas and storylines before blowing a big budget. This allows them to recieve feedback from their target audience and make any changes their idea may need before producing it as a feature length film. It also allows them to try out new styles and techniques and learn their trade further, before getting into the main industry, where you're stuck in one genre of one style.
It could also be that the creator has a winning idea, but its too short to withstand a full 90 minute feature. This is very often the case with films with an emotional storyline, or a policical campaign as its basis. These ideas can be created very powerfully, but if dragged out too long, they lose their energy.
Many short films are created to be entered in to festivals. This type of short film sits more in the artistic bracket, as the creators want this short film to be their calling card. By winning awards and getting festival plays, they are able to have their name and their talents spread around, thus enabling them to more easily raise budgets and get funding for feature length projects.
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