Evaluation - codes and conventions - magazine article

In designing our magazine article, the same approach that we used for our poster was applied here. Initially we examined a range of magazine spreads from various styles of publication. This helped in uncovering what features we needed to include in our work, and we learnt a lot about which colours and styles fit best with different types of article. For example, Kerrang! Magazine tends to use very bright, punchy colours like reds and yellows. Kerrang! Is an alternative music publication, so in this scenario, the bright colours are very ‘in your face’ and are synonymous with the themes of the magazine.

For our short film, we felt that the best style of publication to use would be a magazine specifically aimed at reviewing new media products. It would seem logical that an amateur production would try to get published in a well known magazine targeted specifically at critics and media lovers, as it is the most straightforward route to our target audience. Because of that, we wouldn't have to focus so much on gaining the audience's attention, but more so on  holding on to the interest of already prospective audience members. 

With this in mind, we set about writing an article that reflected the overall theme of the short film. We wanted to make it easy to read, so that no audience member felt excluded from the experience. We also wanted to include few elements of humor, as obviously, our target audience is primarily students and media lovers These are two groups of people that are able to appreciate humor within their chosen form of entertainment. If we were writing an article about, say, an opera... we would take an entirely different approach to the article, as it needs to be tailored towards our selected audience to give them the best possible experience.